Fractional CTO · Utrecht, NL

I help growing tech-driven companies scale their engineering, modernise their platform, and turn AI into reliable production systems.

Hands-on fractional CTO leadership for companies where technology carries the business — whether you sell software or ship a physical product. I stay in the architecture and the code, not just the slides, usually for three to nine months.

  • 15+ years
  • Media · Finance · E-commerce · Agritech
  • AWS · Azure · GCP

The situation

You’ve outgrown the way you build software.

The business is growing. The technology that got you here — and the team behind it — is starting to creak.

  • Releases have become slow and unpredictable.
  • The architecture that was right at ten people is fighting you at thirty.
  • AI initiatives are stuck between a promising demo and production.
  • Cloud spend is climbing faster than revenue.
  • Critical knowledge lives in one developer’s head — or at an external agency.
  • Your data sits in GA4, spreadsheets, and vendor dashboards — everywhere except where decisions are made.
  • A founder is still effectively acting as CTO — or nobody is, and the board feels it.

You need senior technical leadership, but not yet a permanent CTO. That’s the gap I step into.


Selected work

A few engagements.

Anonymised, but the numbers are real. Named references available on request.

  • Agritech SaaS2026

    Fractional CTO — multi-tenant agritech SaaS

    Owned technical strategy and the scaling roadmap for a multi-tenant quality-inspection platform, reported to the board, and grounded the roadmap in an analysis of 3,500 delivery tickets. Shipped offline-first quality checks so inspectors keep working inside shipping containers and cold stores when the network drops.

    25–50% of Azure spend identified as recoverable

  • E-commerce2025–26

    AI/ML platform engineer — international e-commerce group

    Built a cloud-native data platform on AWS streaming first-party and analytics data from 13+ webshops in eight countries into an in-house ClickHouse lakehouse, plus an MCP server letting non-technical staff query live business data through Claude. A custom Kubernetes operator provisioned whole data feeds from a single manifest, on a few hundred dollars of infrastructure a month — handed over to a managed vendor at the end.

    New-feed onboarding: weeks → minutes

  • Media · AdTech2017–23

    Co-founder & CTO — ML personalisation

    Took an AI personalisation product from zero to market fit and ran engineering as it scaled, serving real-time recommendations to millions of users for major Dutch broadcasters — under contractual SLAs, with continuous A/B testing in production.

    20%+ lift in pageviews across major clients

  • Finance2020–23

    Lead data platform engineer — asset management

    Led a cross-functional team of around ten — engineers, analysts, and modellers — building a cloud-native, ML-ready data platform for financial risk and forecasting, running sprint planning and hiring.

    Cross-functional team of ~10

Also: a next-generation media analytics platform processing 50+ TB per day, and Flywheel — an open-source GitOps dev-loop tool I built and use on engagements.


How I work

Senior leadership that still ships.

  1. / 01

    Hands-on, not hands-off.

    I lead from inside the work — architecture, code review, and the hard implementation — alongside strategy and the board conversation.

  2. / 02

    A fixed window, a clear mandate.

    Engagements usually run three to nine months with explicit goals, so the value is obvious and the exit is planned from day one.

  3. / 03

    I leave you stronger, not dependent.

    The aim is a team and a platform that no longer need me: standards, documentation, and people who can carry it forward. My last platform build ended exactly that way — a documented handover to a managed-services vendor.

  4. / 04

    Strategy you can act on.

    Architecture reviews, roadmaps, and cost and risk reporting that a board understands and an engineering team can execute.


Where to start

Most engagements start with a two-week review.

Two weeks inside your architecture, your cloud bill, and your delivery process. You get a written review, a board-ready presentation, and a prioritised 90-day plan — whether or not we work together afterwards.

€9,500 · fixed price

About the review

Portrait of Matthijs van der Kroon
Matthijs van der Kroon · Utrecht, the Netherlands

Who you’d work with

Matthijs van der Kroon

I’ve spent 15+ years building production data and AI systems — as a co-founder and CTO, as a platform architect, and as the engineer in the room. I’ve led teams, reported to boards, and shipped systems processing tens of terabytes a day across media, finance, e-commerce, and agritech. MSc in Software Engineering, cum laude. Based in Utrecht.

More about me

Next step

Let’s talk about where your engineering is heading.

A 30-minute call, no pitch. Tell me what’s slowing you down and I’ll tell you honestly whether I can help.

Prefer a bounded first step? Start with the two-week review